{"id":831,"date":"2024-06-25T10:30:57","date_gmt":"2024-06-25T10:30:57","guid":{"rendered":"https:\/\/reviews.dev-pinkdot.com\/?p=831"},"modified":"2024-06-25T10:31:00","modified_gmt":"2024-06-25T10:31:00","slug":"what-happened-to-sobe","status":"publish","type":"post","link":"https:\/\/reviews.dev-pinkdot.com\/what-happened-to-sobe\/","title":{"rendered":"What Happened to Sobe"},"content":{"rendered":"\n\n

Understanding SoBe’s Place in the Beverage Industry<\/h2>\n

SoBe, short for South Beach Beverage Company, was a popular brand of teas, fruit drinks, and energy drinks that gained significant attention in the late 1990s and early 2000s. Known for its unique flavor combinations and colorful packaging, SoBe became a cultural icon and a favorite among younger consumers.<\/p>\n\n

The Rise of SoBe<\/h2>\n

SoBe was founded in 1996 by John Bello and Tom Schwalm in Norwalk, Connecticut. The brand quickly gained popularity due to its innovative marketing strategies and partnerships with high-profile celebrities and athletes. Some of the factors that contributed to SoBe’s success include:<\/p>\n